![]() However, if you are replacing an existing one then you need to focus on showing them that the work you do is much better than the previous one. If a company gave you the go and hired you to create their first brand identity then for sure you can play around with many design ideas. Having a precise brief helps you a lot because you know for sure that both the client and what you think about the project will be aligned. Only then you can start safely to design the logo. Once the design brief is ready you should get its approval from the client. You can even do your own brief, by asking the questions you have. ![]() Get a Clear Briefīefore you start working always ask for a detailed design brief, it will help you do better design and understand their needs. Maybe he wanted a certain color, shape and son remember to tell them that the part they mentioned was respected. You can also show parts of the design that were made exactly as the client demanded in your discussion. They will surely be more interested in the result and not fonts. Chances are quite big that the people you are showing your logo presentation are business people and not artist. Put a lot of focus on the real business results when you do your logo presentation. Maybe the reason was that your logotype is going to get more attention, or it is a simple identity include everything that is in your mind in that presentation. When you have your logo presentation always tell the client why you made certain choices and choose that type of design. This will help the client see your true potential, so presenting logos that you did in the past can be a good idea. If you do the presentation via email and not you face facing then make sure to include some of the best work you’ve done before in the beginning. On top of that if you are doing the logo presentation in person, put them professionally on foam core or a similar clean surface. To do this you need to check the logo presentation template a lot of times for any grammar errors or other small details that you might have missed. You want to impress your client, do that from the very first logo presentation you send to him. We created five simple things that you need to take into account if you want to make your presentation a successful one. The reality is that this process is quite simple and there shouldn’t be anything complicated about it. They don’t know what colors to choose or to give certain guides but still a client will be part of the design process because in the end they give the final approval! How to present a logoĪ lot of times even experienced designers lack the knowledge to create a strong presence. One of the key aspects when creating a logo is to take your client into confidence. ![]() Sometimes graphic designer fails to communicate well and understand exactly the client’s needs and this results in confusion and undesired redesigning efforts. Presenting your logo can actually be the most important step of the logo design process. You might feel really confident about the way you do your work but when it comes to presentations some of us might be anxious. However, there is also another important element when you want to deliver a project, and that is a strong logo presentation. When you design a logo, you might think that the entire process is all about designing.
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